The Blue-Chip Profile
A LinkedIn banner and Featured section redesign for established coaches and educators.
Your LinkedIn profile still looks like the business you used to run.
You’ve worked your ass off building your business.Maybe you’ve narrowed down who you help, but your banner still speaks to everyone. Maybe you’ve built a stronger offer, but the first thing visitors see is the one you stopped selling months ago. Or your Featured section is a collection of links you added whenever you remembered it existed.Someone reads a post, likes how you think and clicks through to your profile. That’s the moment they try to work out who you help, what you’re doing now and whether you’re worth a closer look.Your work may have changed. Your first impression hasn’t.I redesign the parts of your LinkedIn profile people see first, so they reflect the business you’re running now.
What you’ll get
A banner with a job to do. Designed around what you want a new visitor to understand, with visuals that feel like you rather than a generic “personal brand” template.A Featured section that works with it. Coordinated graphics for the offers, proof and content you actually want people to find. Each piece has a reason to be there.Finished assets you can use. Files prepared for LinkedIn, with clear guidance on what goes where.This is a visual profile redesign. Headline and About section copywriting and a new positioning strategy aren’t included.
How it works
Direction. Send me your profile and answer a few questions about who you help now, what you want visitors to notice and where the current profile feels off. I’ll review what’s there before designing anything.Design. I create one considered direction for your banner and Featured graphics, then refine it with your feedback.Rollout. You get the final assets, ready to put on your profile.We can do the whole thing by message. No call required.
Design that understands what the profile is for.
I’ve spent 10+ years as a designer and designed for 30+ personal brands. I’ll ask what each part of your profile needs to communicate, then make the visuals work together.The goal isn’t to make you look like every other coach with a polished banner. It’s to make someone who clicks through think, “Yes, this is the person I was looking for.”
The investment: $350
Send me your LinkedIn profile and tell me what feels out of date. I’ll take a look and let you know if The Blue-Chip Profile is a good fit.